Sunday, August 30, 2009


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Welcome message

I finally decided to have my own blog to give all the information concerning
about Fashion, Clothing and Apparel in the fashion industry but also to discuss directly with you and get your feedback and your thoughts about what is going on in Fashion Industry.

I will try to keep this blog as updated as possible. I will also try to give my analysis about fashion, clothing and apparel market trends, some hints and explanations on the current and future events and happenings.

Don't hesitate to let me know what you think of this blog.

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Saturday, 29 August 2009
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Victoria looking for cheerleader outfit.

It seems Victoria Beckham is turning a cheerleader, for she was recently spotted shopping in Los Angeles for a cheerleader outfit, complete with pompoms.

Apparently, the former Spice Girl became interested in the outfit after her hubby David Beckham was famously snapped on two separate occasions in April last year, having a cheeky squint at the lycra-clad lasses who parade at LA Lakers basketball games.

Earlier this week, Posh was seen asking staff at Beverly Hills store Barneys New York if they could get her a similar outfit.

"Victoria was absolutely charming and very funny. She was being very self-deprecating when she asked if we could source her cheerleading outfit,” a reliable source said.

"At first we thought she was joking as she was giggling so much, but it soon became clear she wasn''t. She asked if we could find a classic all-American outfit, but added it should be tasteful... well, as tasteful as it could be.

"She also insisted she wanted pompoms,” added the source.


Friday, 28 August 2009
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Teasing bride collection

Coy bride? Then this "flirty" collection is not for you!

A Delhi-based designer has churned out figure hugging and easy-to-wear bridal wear that will be showcased at the upcoming Bridal Asia exhibition here next month.

"My designs will give a flirtatious look to the bride who wants to look sexy and elegant at the same time. The look of the clothes is very opulent, extravagant, yet nothing is over the top as a bride already has a tendency to go over the top with makeup."

Elaborating on easy-to-wear saris, Pam said: "Today many girls shy away from wearing saris because of the cumbersome approach, like making pleats, but in my saris there are already pleats. Hence you just have to put them on."

"I have introduced saris in new drapes with sensual designs," she added.

Participating in Bridal Asia for the first time, the designer says this was the best platform to showcase her designs because weddings are something people don't mind splurging on. The exhibition will take place at Ashok Hotel from Sep 19 to 21.

"When a girl is getting married, she becomes very choosy and cautious at the same time because she has to choose for the D-day of her life and she can't afford to go wrong with it. Hence opting for these wedding exhibitions is an obvious choice because she finds different designer wear under one roof," Pam explained.

Talking about the USP of her collection that has everything a bride can ask for, Pam said: "I get into the mood and psyche of women - what she feels and what she wants. If I understand my customers well, then I am sure they would feel comfortable in my range as well."

The collection has a range of saris, salwar-kameezes and lehengas in tones of lavender and blue and they are embellished well with crystals and pearls to give them an amazing look.


Wednesday, 26 August 2009
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Pepe’s Newest Range ‘Street Smart Collection’

Pepe Jeans London unveils the Autumn’09 Collection across stores nationwide. The collection titled as `Street’ has a wide range for shoppers to choose from.

Inspired by the 1960s, ‘Cute’; the Collection for woman features a number of diverse trends, typical of this era and plays with patterns and textures. Key design features on tops include oversized buttons and bows with graphically sweet retro prints and branding with playful pin badges that add a very school girlish appeal. Sporty blouson jackets and reversible gilets are layered with digitally inspired printed t-shirts. The range also showcases graphic statements, tartans mixed with bright ginghams, leopard print, polka dots and bold stripes. Colours reported this season are military green, grey and blue with highlights of violet pink and yellow for an injection of vibrant colour.

‘Street’ for men is utilitarian in style and heavily constructed with functional interior detailing. Outerwear epitomizes the military, urban street look. Pieces include long sleeved, preppy rugby shirts in bright optimistic stripes. The colour palette has earth tones in khaki, navy, olive and black which perfectly represent its daywear setting.

Pepe’s premium denim wear brand `73 Jeans’ for men and women cites the year that Pepe Jeans was founded on a market stall in west London’s Portobello road. The denim is naturally worn ranging from a vintage appearance to a more dramatic ‘stitch and repair’ look. Detailing is the key; the hint of red ‘rockabilly’ tartan in linings through to the subtle references of playing card icons embroidered onto jackets and jeans. All washes are Italian and use the latest innovation in treatments and wash processes.

Continuing with the rock theme, women’s 73 emulates the style of Debbie Harry; another icon of Harry's strong stage persona, cool sexuality and streetwise style transfers to the collection.
Jeans are heavily stone washed and bleached, to embody the aggressive London punk attitude, accessorised with a key ring that dangles from the belt loops. This is yet another re-introduction of a trend implemented by the brand; a popular design feature in the 1980s.

With so much to offer, you surely have to drop in to get updated on the smartest, coolest trends this season. Walk into our Pepe Jeans London stores and feel London styles take you over.

Pepe Jeans London was established in the chic Portobello Road area of London in 1973. From its origins as a tiny market stall to more than half a US $billion dollar denim and casual wear brand, Pepe has transformed itself to one of the fastest growing casual wear labels in Europe. The brand today has presence in more than 80 countries across the world.

Launched in India in 1989, Pepe Jeans is currently the leading player in the premium jeans and casual wear segment, enjoying a market share of more than 25%. Merchandise is available through 160 exclusive brand stores across the country, 100 plus large format store locations and 1500 multi-brand premium outlets.

Pepe emerged as an award winner for the “Best Women’s Wear Jeans Brand” at the First Inside Fashion Brands Awards. The brand was also awarded the “Best Denim Brand” at the Shopper’s Stop Pinnacle Awards 2004 for consistent outstanding performance.

Pepe the “Lycra Most Innovative Brand of the Year” award at Images Fashion Awards and “The Brand of the Year – Men’s Casual Wear (Large)” award at the CMAI Apex Awards 04-05 (Clothing Manufacturer’s Association of India).

Pepe Jeans London was awarded the `Best All Rounder Brand 2004 - 08’ & `Best Denim Brand 2007-08’ at the Central Summit, Goa, in August’08.

Friday, 28 August 2009
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The reason behind my trim figure: reveals Sandra

Hollywood actress Sandra Bullock has revealed the reason behind her trim figure – “tons of liposuction".

The ‘Speed’ star joked that she keeps her figure trim by having liposuction to remove excess fat deposits. On being asked how she keeps her "banging body", Sandra told ‘Lipo - lots of it - tons of liposuction!"

Meanwhile, the 45-year-old beauty is set for the release of her new film, ‘All About Steve’ where she plays Mary Horowitz - a crossword puzzle creator who stalks a guy she met on a blind date, and revealed she had a lot in common with the misfit."I had a lisp when I was younger, so I thought she should have a lisp and be around people who were OK with it. Obviously I wasn''t and went to speech therapy.”

"I wish I'd been like her and not worried about what people thought," she added.


Thursday, 27 August 2009
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Rohit Bal- Lancome JV introduces bridal makeup range


After the fashion industry, designer Rohit Bal has entered the world of beauty products through a collaboration with international cosmetics brand Lancome for their bridal makeup range.

Known as " The Lotus Collection", the range is meant to suit Indian skin types. "Generally most of us have this notion about Lancome that it is an international cosmetics brand and caters mainly to Europeans' skin type. But this product range is different because it is specially meant for Indian skin tone," Designer Rohit Bal told at the launch of second Lancome boutique at the Promenade in DLF Emporio mall here Wednesday.

"The idea is to enhance the beauty of the bride and make her look elegant. A bride always needs pampering and a luxurious beauty ritual to prepare for her big day," he added.

Celebrating the association, Lancome's director Dinesh Dayal said: "Rohit was the natural choice for us. The couturier's creative genius, combined with our understanding of beauty, led to the creation of this fine collection."

Available in a beautiful vanity case, the collection is handpicked by Bal, keeping in mind the smallest of details to make a bride look and feel gorgeous.

The collection is available in two variants -- the silver set with 12 cosmetics products priced at Rs.15,000 while the gold set has 21 cosmetics products priced at Rs.25,000.

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